Rabbit Care acquires Asia Direct Insurance Broker

Rabbit Care, the leading online brokerage for insurance and banking products, a member of VGI Group PCL (“VGI”), acquired Asia Direct Insurance Broker Co., Ltd. (“ADB”),a leading omnichannel motor insurance brokerage with annual sales revenue of over 90 Million Thai Baht.

Since inception, Rabbit Care has raised funding of over 850 Million Thai Baht and starts its first acquisition with ADB in order to expand its motor insurance vertical through online and telesales and promote its digital platform to a wider audience. This is a step-stone to strengthen Rabbit Care ecosystem towards the vision of becoming the first choice for insurance and banking advise. Moreover, Rabbit Care expects synergies from shared IT services, operational excellence, and top line expansion through cross selling. 

“With ADB joining the Rabbit Care family, we are in a stronger position to fulfill our mission of providing great customer experience through digital platform and customer care center” Johannes von Rohr, Co-Founder of Rabbit Care.

“Rabbit Care is a strong online brand that possess vast technological expertise and powerful marketing capability.  With this capital injection and the network of synergy from Rabbit’s group, we believe that ADB can leap ahead of our competitors in the market and thrive as one of the leading brokers in Thailand” – Mr. Narit Suwanich, Managing Director of ADB.

As Rabbit Care grows, VGI benefits from a complete ecosystem of Offline-to-Online (O2O) Marketing Solutions creating sustainable value for VGI’s shareholders.